Smartphone competition will be very strict. Google announced its plans to encourage developers to place applications and operating systems on a cheap phone in Asia.
Google will push its mobile software Android in India and China, and find a way for developers to get more money from applications that are made. If this occurs, clearly will increase the temperature of the competition with Apple and Nokia.
"To attract programmers plunge into the Android operating system, Google will offer tools that help them sell subscriptions, virtual goods, and other items," said Andy Rubin, Google engineering vice president in an interview.
The company will put the Android operating system on cheap mobile phones made by Huawei Technologies and LG Electronics to Asia and Europe. The move could threaten the mobile market leader Nokia. "Market opportunities will come down can happen," said Rubin. "It's actually quite a revolution."
Android is part of Google's strategy to put more software on mobile devices, and create a new way to sell ads, as the main source of revenue.
A total mobile advertising market will grow to U.S. $ 13.5 billion in 2013 from less than U.S. $ 1 billion last year. Thus expressed the research firm Gartner in Stamford
Google, based in Mountain View California, still lags behind Apple in mobile applications. Android Users have the option of only around 65,000 applications, more than 200,000 third of Apple's programs.
But Google took steps to accelerate the growth of Android. Markets such as Korea's new growth helped boost the number of users reaching Android devices 160 000 people per day throughout June, from 100,000 in May.
Sixty-nine percent of Android-based phone in the first quarter sold in the United States. "We're on top," Rubin said, referring to the growth pattern of Android.
Gartner predicts that Android will skip the Apple operating system IOS, in 2012 to become the second most popular operating system in the world behind Nokia-backed mobile system Symbian.
Google also increase the incentive for developers of applications. Google searches for ways to make programmers make more money from their software, such as making it easier to receive payments from the sale application.
"Google also help handset makers such as Huawei in China and South Korea's LG in offering Android-based smartphone is cheaper," Rubin added.
Huawei, the largest wireless equipment manufacturers to operators in China, launched four phones and a tablet-based Android Android in February.
Smaller manufacturing in China which produces about 10 percent of global telephone supply, also adopt Android and enlarge the market with a device with a lower price.
Many of these producers rely on Taiwan-based MediaTek, which supplies ultra-cheap mobile phone chips sold in Asia, Africa and South America. Company has joined the Open Handset Alliance, a group that promotes Android.
MediaTek device allows the operator to sell handsets only U.S. $ 70, said Carolina Milanesi, an analyst at Gartner. Currently, operators sell Android approximately U.S. $ 200, while the Symbian devices around U.S. $ 170.
When your phone with a cheaper price appearing on the market, operators can even offer a device to consumers for free. That could increase the adoption of Android, especially in emerging markets like India and China. Adoption will provide the strength Android on Nokia.
Conversely though Nokia is based in Espoo Finland holds only a small portion of U.S. markets, the company is a leading global phone makers. "When developing Android, the major vendors will feel the pressure is Nokia," said Milanesi.
According to consulting firm ABI Research in Oyster Bay New York, in the first quarter, more than 41% of smartphones shipped worldwide supported by Symbian, the software used in Motorola handsets. Almost 16% use Apple's operating system and 10% run Android,
But Nokia says has a brand and product to maintain its market share in Europe and Asia. "Nokia has been developing locally relevant solutions which consists of affordable mobile phones and applications, designed and built from scratch to meet the specific needs of customers in emerging markets," said spokeswoman Laurie Armstrong.
Google will push its mobile software Android in India and China, and find a way for developers to get more money from applications that are made. If this occurs, clearly will increase the temperature of the competition with Apple and Nokia.
"To attract programmers plunge into the Android operating system, Google will offer tools that help them sell subscriptions, virtual goods, and other items," said Andy Rubin, Google engineering vice president in an interview.
The company will put the Android operating system on cheap mobile phones made by Huawei Technologies and LG Electronics to Asia and Europe. The move could threaten the mobile market leader Nokia. "Market opportunities will come down can happen," said Rubin. "It's actually quite a revolution."
Android is part of Google's strategy to put more software on mobile devices, and create a new way to sell ads, as the main source of revenue.
A total mobile advertising market will grow to U.S. $ 13.5 billion in 2013 from less than U.S. $ 1 billion last year. Thus expressed the research firm Gartner in Stamford
Google, based in Mountain View California, still lags behind Apple in mobile applications. Android Users have the option of only around 65,000 applications, more than 200,000 third of Apple's programs.
But Google took steps to accelerate the growth of Android. Markets such as Korea's new growth helped boost the number of users reaching Android devices 160 000 people per day throughout June, from 100,000 in May.
Sixty-nine percent of Android-based phone in the first quarter sold in the United States. "We're on top," Rubin said, referring to the growth pattern of Android.
Gartner predicts that Android will skip the Apple operating system IOS, in 2012 to become the second most popular operating system in the world behind Nokia-backed mobile system Symbian.
Google also increase the incentive for developers of applications. Google searches for ways to make programmers make more money from their software, such as making it easier to receive payments from the sale application.
"Google also help handset makers such as Huawei in China and South Korea's LG in offering Android-based smartphone is cheaper," Rubin added.
Huawei, the largest wireless equipment manufacturers to operators in China, launched four phones and a tablet-based Android Android in February.
Smaller manufacturing in China which produces about 10 percent of global telephone supply, also adopt Android and enlarge the market with a device with a lower price.
Many of these producers rely on Taiwan-based MediaTek, which supplies ultra-cheap mobile phone chips sold in Asia, Africa and South America. Company has joined the Open Handset Alliance, a group that promotes Android.
MediaTek device allows the operator to sell handsets only U.S. $ 70, said Carolina Milanesi, an analyst at Gartner. Currently, operators sell Android approximately U.S. $ 200, while the Symbian devices around U.S. $ 170.
When your phone with a cheaper price appearing on the market, operators can even offer a device to consumers for free. That could increase the adoption of Android, especially in emerging markets like India and China. Adoption will provide the strength Android on Nokia.
Conversely though Nokia is based in Espoo Finland holds only a small portion of U.S. markets, the company is a leading global phone makers. "When developing Android, the major vendors will feel the pressure is Nokia," said Milanesi.
According to consulting firm ABI Research in Oyster Bay New York, in the first quarter, more than 41% of smartphones shipped worldwide supported by Symbian, the software used in Motorola handsets. Almost 16% use Apple's operating system and 10% run Android,
But Nokia says has a brand and product to maintain its market share in Europe and Asia. "Nokia has been developing locally relevant solutions which consists of affordable mobile phones and applications, designed and built from scratch to meet the specific needs of customers in emerging markets," said spokeswoman Laurie Armstrong.
