Tuesday, April 19, 2011

Shanzhai Phone Sells Extremely Well In India

In the Q3 of last year, the Indian government agreed to import telecommunications gear from China while at the same time implementing new security screening measures. In a current statistic of Indian media shows that there are over 600 million of mobile users in India, nearly 20 million of new users per month, and Chinese mobile phone takes almost 50% of the Indian mobile phone market share. Most of the China-imported cell phone in India are shanzhai phone.

The main cause is due to the Indian client’s demand are sophisticated, some of clients want a cell phone that is without bluetooth, and some of them want to implement mobile television in their cell phone,…Therefore, Shanzhai phone has become famous in India. Because knockoff phone can be fully customized, Indian mobile phone resellers are more likely to import a bunch of Shanzhai phones to sell in their country instead.

Around 70% of people in India live in village, Shanzhai phone ultimately becomes their ideal choice. Delhi karol bagh market, the largest mobile phone market in India, selling a Nokia E-series clone at around $150 RMB ($23 USD) for a wholesale price, and $220 ($34 USD) for a market retail price. Indeed, the Indian resellers are selling the Shanzhai phone even cheaper than those in Shenzhen, probably around $10 -$20 RMB difference.

Besides the price of Shanzhai phone is very affordable, the main feature of Shanzhai phone, “Dual Sim Dual Standby” is another key attraction to satisfy Indian consumers. As both Indian mobile phone users and Chinese mobile phone users need roaming in their mobile phone, therefore many Indians acquire two mobile phones for two SIM cards. So, the feature of Shanzhai phone solves this problem.

Shanzhai phone is significantly important in the developing country, it offers affordable cell phone for low-income family. If the Shanzhai market is vanished, lots of people will be influenced.

Source: YCWB