Norwegian newspapers reported inaccurately in the Facebook user should inform in Oslo on the number of advertisers, which raises the question whether reliable.Norway is a country with a very high percentage of internet users, but the amount of 2.6 million seems excessive. That means that half of the 5 million Internet users state that has a Facebook account.
Facebook revealed on party advertisers that 1.6 million users of the site is located in downtown Oslo. The problem, Oslo residents not only have more than 600 thousand.
Facebook spokeswoman, Jan Fredriksson told Dagens Næringsliv that Facebook use IP addresses to identify the origin of the user.
Oslo is quite complicated considering the use of the Internet, it might explain the misunderstanding. However, it seems that is not enough.
Grimmert Espen, director of marketing for Norwegian newspaper, stating that those Afterposten Facebook to tell them about 850 thousand Facebook users aged 20 to 29 are in Norway.
It seems not right, considering that only 613 thousand people aged around that age in that country.
Quoted from Pandia, Fredrikssons admit that they are tools to help advertisers and ad campaign design 'is not always right'.
Previously, Facebook claimed they had more than 400 million users worldwide.